Emerging Artist Productions

Changing what we watch & how we watch it.

Check out the brand new study released by the Horowitz Associates. Some very interesting data concerning broadband video, mobile penetration and internet use, which, while not surprising, does bode well for video marketing and your business. Turns out there is a significant jump in online viewing of video content (this must be exactly what the striking WGA writers were waiting for as they continue their long and arduous journey to and from the negotiations table). Just as many of the producers in Hollywood complain that there is no way to quantify their online revenue streams, one thing is certainly clear: more and more people are looking to the net for more than just email. Video for broadband users has increased across the board.

In the press release from Dec 4th, the study draws some interesting conclusions, namely the dramatic increase of portable devices and how “over one quarter of broadband internet users have a cell, iPod/MP3 player or PDA with video capability”, and while an additional 23% do not, they are interested in getting it. Merry Christmas indeed. The release points out, “Among those with video-enabled handheld devices, one-third (35%) watch video on their devices at least weekly and 62% do so at least monthly, translating to eighteen percent (18%) of Internet users overall who watch video content on a handheld device at least monthly. This figure is up from 8% just one year ago.”

That direct connection between broadband users and how those same people who watch mobile video (or plan to in the future) is a clarion call for anyone interested in video marketing, and specifically how direct marketing to those customers will help increase business. Soon close to 50% of those net-savvy, video users will change the way we watch everything from your favorite TV show to web content designed to promote your business. Don't forget the challenges of those early days of the net, with cumbersome downloads and slow dial up modems (seems so horse and carriage as compared to today's connections), video wasn't a blip on the horizon and television was your only option for high quality video. Now the challenge will be providing the right content for these new users, using video effectively and targeting your ideas and concepts to stream everywhere.

Your idea...your business, coming soon to an iPhone near you.

-Sinohui Hinojosa
© Discovering California 2008